Uber-style On Demand App for Startup


UX and Business Design of an Uber-style service marketplace solution for tradespeople (with separate iOS apps for both tradespeople and consumers). Paired with a visual designer through a series of design sprints to turn the concept into an MVP solution.

My contribution

UX Designer

The team

1x Creative Director 1x Visual Designer



The tools

Sketch + InVision MS Excel Keynote Office supplies

The activities

Industry research User interviewing Business model research Personas definition User flows design Wireframe design Prototyping Usability testing Writing User Stories


The client is a start-up with angel investment funding bringing an MVP solution to market. The client defined a business vision, value proposition and high-level set of features. These needed to articulated, prototyped and then tested for product-market fit.

The client sought to help urban residents find trusted tradespeople and increase certainty around cost and time of arrival through an uber-like experience.


Sprint to MVP

The solution was designed through a series of iterative design sprints, working in tandem with a visual designer. Each design sprint examined a major feature, and built upon the learnings of previous sprints.

The Design Sprint

On Mondays and Tuesdays, I researched competitors, interviewed users, and created user flows and low fidelity wireframes. On Wednesdays, the visual designer created the high fidelity wireframes. Over Thursday and Friday, I created prototypes and conducted usability tested. On Friday afternoons, I documented the sprint’s learnings and these were presented to the client for feedback.


An iOS app pair serving both sides of the marketplace: tradesperson and consumers.

The solution contained an innovative on-demand tradesperson request service for consumers. It allowed consumers to request a tradesperson with the defined skillset and request a time either soon or specified. The app sought to solve to

The apps contained user on-boarding and payment management, on-demand tradesperson requests, tradespersons directory listings including client reviews, simple quoting and payment collection, and an in-app messaging system.

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